Support of authors, comes not only from the book's fans but also fellow authors. One never knows what will strike the fancy of any given person on at any given time. The person seeing a retweet or Facebook share might be in the mood to try something a little different. Stretch their comfort zone.
Sales might encourage that if shared without too much preamble. I sometimes retweet as is. If I've read a book or article, I might give it some positive reinforcement such as "a book worth checking out" or "I enjoyed this, perhaps you will too" or something along those lines.
I realize many authors don't have time to check their Twitter feeds every day but it might not hurt to check them periodically. Pin something new monthly or even weekly to keep things fresh and their followers informed, not necessarily when it is time for a new book or a sale. It is said that for every new post, of your own, you should share three social posts. Helping a fellow author's pinned post from time to time can be a good way to encourage reciprocation and socialization. We are all in this big social media world together. Why not make a positive experience of it.
Coming within the next few days, a blog post book review. In the meantime, check out Call Sign: Wrecking Crew Storm Warning. It was mainly written by my writing and business partner, David McKoy (may he rest in peace), as a 'what if' scenario. Some think he wasn't too far off target. See what you think and remember, surprise someone retweet their pinned post and change up yours.
Happy writing and reading,
Author Reader Cheerleader
I am Lynn Hallbrooks. I am an author, blogger, cheerleader, founder, reader, and reviewer. I have read and reviewed books for Masquerade Crew, NetGalley, and Reading Deals, to name a few. I enjoy reading books by new-to-me authors as well as sharing my love of books with others.